The Goal of the Coral Reef Aquarium Fisheries Campaign is to empower sustainable coral reef aquarium fisheries that support biodiversity conservation, healthy coral reefs, and the livelihoods of fishers, traders, and others who depend on them across the global value chain.
The Campaign takes Three Approaches toward its goal:
- Working with Source Country Governments: To assess and upgrade policy frameworks for their marine aquarium fisheries management
- Upgrading the Value Chain: Changing the paradigm from a volume-driven approach, where fishers earn pennies per fish and have no incentive to care for them during collection, handling, and transport--to a Value-Driven Approach, where fishers are incentivized to apply best practices in fish care to deliver healthy, high quality fish that can command premium price points
- Aquaculture Research and Development: For those species that may be vulnerable to heavy fishing pressure in the wild